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  • Brazil's cross border platform and characteristics Time:2021-7-14


    With the development of various cross-border platforms in full swing, almost all countries in the world are occupied by various cross-border e-commerce. We are familiar with Amazon, eBay, wish, shopee, etc. There is only one place that is still undeveloped, and that is Latin America.


    Although Latin America has a large area, its e-commerce development is very slow due to limited conditions. Now, with other markets becoming increasingly saturated, Brazil, the fastest-growing and best developed country in Latin America and one of the BRICs, is in everyone's eyes.



    Brazil's industry ranks first in Latin America. The main industrial sectors include steel, automobile, shipbuilding, petroleum, cement, chemical industry, metallurgy, electric power, textile, construction, etc. Nuclear power, communication, electronics, aircraft manufacturing and military industry have entered the ranks of advanced countries in the world.


    Brazil has developed agriculture and animal husbandry, and is the main producer of sugar, coffee, citrus, corn, chicken, beef, tobacco and soybean in the world. Brazil is the world's largest coffee producer and exporter, known as the "coffee kingdom". Brazil is also the world's largest sugar producer and exporter, the second largest soybean producer and exporter, and the third largest corn producer.


    Brazil's population is close to 200 million, ranking fifth in the world, and its demand is considerable.



    But Brazil customs clearance is very difficult. The local customs is very strict in the examination of imported goods, especially the electrified, magnetic, liquid, gas and other products that may be judged as dangerous goods in other countries, and some products that need to be examined are more difficult to pass through the customs in Brazil. Brazilian customs has blocked most cross-border e-commerce sellers, but at the same time, it has retained Brazil's huge consumer demand.


    On the Brazilian e-commerce platform, you can find that many products bought on Taobao in China only cost 10 to 20 yuan, but they are sold in Brazil at 10 times or even higher prices, and the sales volume is very considerable. If compared with the same products on Alibaba, the price difference is even more shocking.


    What are the major e-commerce

    platforms in Brazil?



    1、Mercado Libre

    Link to official website

    https://www.mercadolivre.com.br/


    Mercado Libre is a well-known e-commerce platform in Latin America, known as the Latin American version of eBay. Its e-commerce market share in Latin America is higher than that of eBay and Amazon, and it is called a rising e-commerce giant by foreign media. Mercado Libre can resist the strong impact of Amazon and eBay, constantly seize the vast Latin American e-commerce market, and become a Latin American e-commerce giant, which is inseparable from its core advantages.

    As the leader of e-commerce in Latin America, Mercado Libre Inc. was founded in 1999 and has core e-commerce business. In addition, it also has Mercado Pago payment business, Mercado Cr é DITO credit business, Mercado env í OS logistics distribution business and advertising business.

    In addition to Brazil, Mercado Libre also has more than 200 million registered users in 13 Latin American countries, including Mexico, Chile, Argentina, etc. it occupies the first unshakable position in the Latin American e-commerce market, far surpassing eBay and Amazon.


    ·Entry conditions

    1. Business license of the enterprise (individual business is not allowed to settle in);

    2. Corporate information

    3. Company bank account

    4. Store links of other e-commerce platforms


    ·Entry qualification

    International sellers (Chinese individual sellers are not supported)


    2、B2W

    Marketplace platform

    Link to official website

    https://ri.b2w.digital/


    B2w marketplace is the largest e-commerce company in Brazil, and its expansion speed is amazing. So far, it has merged nearly ten Brazilian e-commerce websites. Its three platforms, americanas, submarino and shoptime, have become the benchmark of Brazilian e-commerce industry, accounting for more than 50% of the market share of Brazilian online retail industry


    3、Americanas

    Official website link:

    https://www.americanas.com.br/


    4、Submarino

    Official website link:

    https://www.submarino.com.br/


    5、Shoptime

    Official website link:

    https://www.shoptime.com.br/


    The above three platforms belong to the same company, which are mainly engaged in low-cost products, personalized novelty products and family one-stop shopping products, etc. they have benign competition, mutual cooperation, stable development and mutual benefit.


    ·Entry information

    1. Application for registration

    2. Scanned copy and translation of the company's business license (no need for fairness)

    3. Proof of corporate bank account

    4. Scanned copy of corporate passport and signature

    5. Proof of company address


    ·Entry qualification

    International sellers (Chinese individual sellers are not supported)



    What should we pay attention to

    when doing Brazil market?


    (1) Culture.


    There are some special cultural beliefs and taboos in Brazil that can't be violated. In the process of choosing products and providing services, we must be careful to avoid getting moldy. When dealing with Brazilians, it is not appropriate to give them handkerchiefs or knives. The gesture of "OK" used by British and American is very obscene in Brazil.


    (2) Logistics.


    Due to the long time and high cost of customs clearance, it is necessary to select a reliable logistics provider. At the same time, to set the time limit of stores, we must set the number of days we can meet, and make a good emergency plan. The logistics time of domestic delivery is too long. It usually takes 30 to 60 days, and even 90 days in some places. The clothes that customers buy in summer are already in winter, and they are out of season. Long logistics time brings bad experience to shopping.


    (3) After sales.


    Brazilians attach great importance to after-sales service and product quality in terms of consumption. According to the survey, nearly 60% of online sales in Brazil are repeat customers, indicating that as long as the products and services are hard enough, there will be good sales data. But the return rate is also very high, due to various reasons: Customs card, directly returned; The tariff is too high and the customer abandons the goods; For a long time, customers don't want any more, which leads to a very high return rate. There are many orders in the Brazilian market, but the return rate of more than 20% is even higher, which undoubtedly adds extra costs to cross-border e-commerce, making businesses love and hate the Brazilian market.


    Brazil is currently the ninth largest e-commerce retail market in the world, with vast market and huge profits. Cross border sellers who want to go to emerging markets must not miss this country. Anjun logistics, the escort of cross-border logistics in Brazil, specially launched "Batong special line" and "Batong special line" mini package for the Brazilian market to help you go to sea successfully!



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